When it comes to sending DocMails to clinicians, Message Templates save you time while allowing you to be personalized and specific in your outreach. Message Templates will help drive your engagement and traction with clinicians on Doximity Talent Finder.
For clinicians, your message may be one of many they receive on a daily basis. So, how do you ensure that your message stands out and catches their eye? We've compiled a list of best practices that we recommend when it comes to creating your Message Templates.
1. Write a short, introductory or job-related subject line. The subject line is the first––and sometimes the only––thing clinicians will read. Be clear and give the reader the reason
why you’re writing.
- If the job has strong perks, share them in detail. For example, if the salary is particularly high, or the location is especially desirable, make sure you highlight this in your subject line.
- Sometimes the conversational approach works best. If your job isn’t particularly strong, try using an open-ended subject line to catch the eye of a busy physician. Some examples might be “Following Up” or “Can we connect for a few minutes?”, which we’ve seen perform well even though they don’t describe the details of a job.
- Keep it as short as possible. Remember that physicians are often checking their emails from mobile devices, and subject lines can be cut off. While details are important, do what you can to keep the subject lines concise and to the point.
2. Your message should be about the clinician, not the job. Use the message body to introduce why you are reaching out to the candidate specifically (the job will be attached to your message, so no need to mention the job details in the message body).
- Is it their extensive training?
- Their current practice is within driving distance of the opportunity?
- Do they currently have experience or a leadership role that matches your needs?
3. End your message with a clear call to action. Make it clear to the clinician what the next steps are. For example, you can include a line like: "If you are interested, is there a time that would work for you for a brief phone call?"
4. Add a signature. Include your name, email and phone # at the bottom of the message, so the clinician has multiple options to reach you.
5. Share templates among your team. Talent Finder offers the ability to share templates with your team members. It is especially valuable for sharing those templates that have received high engagement from clinicians.
6. Use the 'Copy' feature to save time. Rather than starting from scratch when creating a new template, you can simply copy an existing template and modify any details as needed. This is especially useful when you have a number of similar job opportunities with only minor differences (i.e. location).
