Best Practices for Job Post Titles

The title of your Job Post is often the first thing a clinician will see and determines whether or not they click your Job to read further. Here are our best practices to make sure that your job title stands out.


In general, the more specific you can be with your keywords or phrases - the more engagement you will see, for example rather than say work/life balance, say No Call/No Weekends or 4-day work week. 


Here are some keywords we see perform well: 


1. benefit-based keywords such as:

  • Leadership
    • Medical Director, Physician Leader, Chief, Team Lead
  • Academic 
    • Tenure Track, Professor, Academic Medicine
  • Location
    • By the beach, In the mountains, by the lake
  • Work/Life Balance
  • Benefits 
    • No Call, 4 day work week, 10-12 patients per day

Example: Psychiatric Medical Director Opportunity

2. Use call-to-action words such as:

  • Build
  • Grow
  • Establish
  • Create
  • Lead
  • Join

Example: Join Doximity's Growing Telemedicine Team -- Practice from Home 


3. Highlight appealing attributes of the job such as:

  • Locum tenens:
    - Quick credentialing
    - Above average pay
    - Long assignment length
  • All jobs:
    - Low patient volume
    - $XK sign-on bonus
    - No call required
    - Relocation Assistance

Example: Establish Your Primary Care Practice with Doximity -- $50K Sign-On Bonus

Other tips to remember:

  • Longer titles perform better - make sure your Job Title has more than 30 characters
  • Avoid using credentials in the title (MD/DO/NP/PA/CRNA) - these are not necessary to include in a Job Post title as we only display MD jobs to MD's, NP jobs to NP's and so on
  • Avoid using punctuation (!/?/*/$)
  • Avoid using CAPS
  • Avoid using the word "New"
  • Avoid using the words Urgent, Needed or Opportunity
  • Think about your title as a catchphrase
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